![]() ![]() ![]() In other words, discounting involves thinking of inconsistent information as having less value than information that is consistent with other information presented (Devine & Ostrom, 1985). Inconsistency discounting Participants would disregard information that was not consistent with previous items presented to them. Watkins and Peynicioglu (1984) explain this as participants changing the meaning of words, deviating from the established theme, to reduce the amount of deviation in the information presented. The participant modified the meaning of some of the words on the list to fit with the expectation he or she established. The specifics tested by Crano were: Change of meaning hypothesis The items on the beginning of a list establish a theme that the participants expect the rest of the list to fall into. recency, which were said to be unambiguous and opposed in their predictions. In 1977, William Crano decided to outline a study to further the previous conclusions on the nature of order effects, in particular those of primacy vs. ![]()
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